The Demand Driven Supply Chain

Our client wanted to increase brand awareness for the management consulting services they provide. Our goal was to develop an online video that would highlight the advantages of a demand driven supply chain and demonstrate our client’s expertise in this field.

To demonstrate how a DDSC can improve customer satisfaction and sales we devised a fictional sales transaction that was driven by customer demand. The narrative script was supported with custom illustrations that were then animated and enhanced with music and sound effects.